Create a men’s mental health campaign that challenges the stigma around speaking openly and encourages men to start conversations about how they’re really feeling. The campaign needed to communicate a serious message in a simple, powerful and relatable way.
The concept of Missing Pieces was built around the idea that someone can appear completely fine while parts of their life are quietly falling apart. A bold visual identity and direct messaging were used to represent those unseen struggles, creating a campaign designed to stop people, make them think and open up conversation. A distinctive and emotionally driven campaign that turns a difficult subject into something approachable and visible. Missing Pieces creates a platform for conversation, reinforcing one simple message: you don’t have to struggle in silence.
