Services
Brand Strategy · Brand Identity · Packaging Design
Client
SQEEZ Vodka
Link
Year
2026
Vodka with a sharper twist
SQEEZ is a bold vodka and real fruit soda brand created to bring more attitude, energy and visual impact to the ready-to-drink market.
Built around the physical act of squeezing fresh fruit, the identity combines expressive typography, punchy colour and raw illustration to create a brand that feels refreshing, rebellious and impossible to ignore.
The challenge - The ready-to-drink market is packed with polished lifestyle brands using soft colours, clean typography and predictable fruit imagery.
SQEEZ needed to take a different position. The challenge was to create something that communicated real fruit and refreshment without feeling overly natural, wholesome or refined. It had to appeal to a younger audience while remaining distinctive enough to build an entire product range around.
The approach - The identity began with a simple idea: make the squeeze the centre of the brand.
Each flavour features a hand physically crushing the fruit, creating a memorable graphic that instantly communicates freshness, flavour and energy. Rough textures, irregular forms and screen-printed illustration give the brand a deliberately imperfect character.
The shortened name, SQEEZ, makes the identity feel more direct and ownable. Its distorted lettering works alongside high-contrast black panels and flavour-led colour palettes to create a consistent system with enough flexibility for every variation.
The outcome - The final identity turns a straightforward canned drink into a bold, personality-led brand.
Blood Orange, Pink Grapefruit, Black Cherry and Lime each have their own distinctive colour and illustration while remaining unmistakably part of the same family. Across packaging, campaign imagery and social content, SQEEZ feels energetic, tactile and built to stand out.
A vodka soda brand with real fruit, real character and absolutely no interest in blending in.
